Understanding the needs of hospitals in providing clinical nutrition.

Method: F2F (Semi-structured Interview) Sample Size: n=20 Length of Interview: 45 Minutes Target Respondents: Dieticians and Pharmacists   The 45-minute semi-structured interview was conducted at the workplace (i.e. hospital) of the target respondents to ensure that they are comfortable and expressive about the topic.

In-store television advertisements recall research.

Method: F2F (In-store Interview) Sample Size: n=400 Length of Interview: 15 Minutes Target Respondents: Have seen the advertisement in the past 2 weeks.   Interviewers were placed at strategic points of the store to refrain the target respondents from looking directly at the advertisement while the interview was carried out.

Obtaining feedback from Orthopaedic surgeons on a medicinal product.

Method: F2F Sample Size: n=10 Length of Interview: 35 Minutes Target Respondents: At least 3 years in practice as Orthopaedic Surgeon and also using the product. (From listing)   This project was also done in China and South Korea.

Obtaining feedback from consumers who regularly purchase the type of coffee.

Method: Telephone Interview @ client’s premises Sample Size: n=600 Length of Interview: 5 Minutes Target Respondents: Regular purchasers of the type of coffee.