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Our multiple methods of collecting information have exposed to a variety of projects with a wide range of objectives. Here are some examples of our services that apply different qualitative methods.
Gaining insight on investments from financial executives and experts
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Method: Online Live Discussion/Bulletin Board
Sample Size: n=8 (1 group)
Length of Interview: 1 Hour 30 Minutes
Target Respondents: Senior corporate financial executives from mid to large tier companies (i.e. Finance Director, Senior Financial Manager)
Mid/Large Tier refers to companies with annual revenue of:
- US$100million to US$499million (low mid tier)
- US$500million to US$1billion (mid to large tier)
- More than US$1billion (large tier) |
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Understanding car usage from consumers and what they consider when deciding to purchase a car.
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Method: In-depth interview by client
Sample Size: n=200 (Mix of car types)
Length of Interview: 1 Hour
Target Respondents: Bought a new or second-hand car in the past 2 years and is a decision maker
This project was also done in China (Beijing, Shanghai, Chengdu and Guangzhou), Thailand and Malaysia. |
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Gathering information on consumers of body products (body wash, body lotion etc.) and understanding the factors they consider when shopping.
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Method: Accompanied Shopping
Sample Size: n=6
Length of Interview: 1 Hour
Target Respondents: Engaged in body care routine regularly, uses both body wash and body lotion, shops for her products at a supermarket, hypermarket or a pharmacy and have purchase a product in the past 6 months.
Respondents were brought to the store they shop most often and were engaged in a casual interview exercise while they shop. |
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